In May 2025, Bengaluru hosted one of the most glamorous fashion extravaganzas of the year—LuLu Fashion Week 2025, a melting pot of creativity, fashion brands, and upcoming trends. Amidst all the hullabaloo of fashion shows, celebrity appearances, and tastefully curated collections, a stealthier but profoundly significant story was unfolding in the background—JD School of Design’s biggest internship drive ever.
Unlike traditional placement drives that focus on job offers, this initiative offered immersive, real-time exposure. Over 120 students from the JD School of Design interned across various departments throughout the event. It was not just about watching fashion happen—it was about making fashion happen.
Hands-On Learning Across Core Fashion Verticals
The JD School of Design students weren’t present just to watch—they were part of the smooth operation of LuLu Fashion Week. As part of an intern recruitment process, the students were assigned to work on tasks like: backstage organisation, model fittings and dressing, visual merchandising (VM), Buying and product coordination, event production assistance, etc.
These positions put them in the middle of theory and practice. Whether fixing last-minute fashion problems backstage or coordinating the runway pace, the students had a first glimpse of the pace and intensity of the industry.
What gave this drive importance was not only its size but its timing and nature. LuLu Fashion Week united premier fashion and lifestyle brands under one banner—from luxury designers to high-street retail brands. Brands such as these interacted firsthand with student interns, sharing knowledge of brand-specific design languages and processes.
For the majority of JD students, it was the first opportunity to apply what they had studied in class in a working industry context. From fashion styling and technical garment fitting to VM planning and customer experience, their roles mimicked real job responsibilities. This practical exposure made them understand how fashion businesses work behind high-stakes events.
More Than Just Internships: Career Mapping in Action
While strictly an internship campaign, for many students, it was the beginning of their careers. A few brands added mention of JD interns’ performance and expressed the wish to hire them as part of their summer training schemes and pre-placement internships.
What’s so special about this experience is that students were actively involved, not mere spectators. They acquired important soft skills—professional etiquette, communication, and time management—and built networks which could break or make their career goals.
Internships That Inspire Careers
JD School of Design’s participation in LuLu Fashion Week 2025 was not only about managing events or presenting collections—it was about placing its students in the middle of the fashion universe.
This internship drive reaffirmed the values of the JD School of Design, such as experiential learning, bearing witness to its practical and interconnected strategies for education and employability. In a time when commerce needs to keep pace with imagination, JD students stood out not only as learners but as contributors, collaborators, and one day makers of change.
With projects such as these, JD School of Design is further demonstrating that the best course of learning design is by doing design.
